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How a Car Broker Can Help You Find the Perfect Car

A woman, a car broker, is standing next to a blue mini cooper.

Using a good car broker is no different to using a good finance broker. They do all the hard work for you.

  1. Price negotiation is a skill and an art, and for most of us quite stressful. The right car broker will ensure you get the best-priced car with out the stress.

  2. Access to in-depth car industry knowledge across all makes and models to guide and assist in the car buying process. It is irrelevant to a professional car broker what car you buy as long as it is the right car for you. That meets your needs & your circumstances.

  3. Saves you time, is convenient and simple to use.

What is a car broker?

Typically a car broker offers a service to source and negotiate on your behalf, the purchase of a new or used car for a better price than you can negotiate. There are a number of different broker models operating, some good and some not so good. Our friends at Red Plum Automotive have a nice and easy to understand definition.

“A car broker works for you, the client, to negotiate and buy a new or used car. Think of us as your middleman who will handle that uncomfortable haggling process for you! The basic principle is, a broker has greater buying power and more practised negotiating skills than an individual, which means we can achieve a better price than you can negotiate for yourself.” Chris Lee, Director, Red Plum Automotive Brokering Service.

How to choose a car broker?

  1. Start with a Google search and read the reviews other customers have left. Choose those with a 4.5 - 5 star rating.

  2. Visit the websites of a few with good reviews and see what they look like. Look for a professional, up-to-date non-generic site. The website is the front door to the business. If it looks old, run down or dodgy, it probably is!

  3. Be wary of a site that promises and guarantees the world. If it sounds too good to be true it probably is.

  4. A good broker has a broker’s license and a dealer’s license, thus providing similar consumer rights as buying through a dealer.

  5. Check out the people behind the name. In fact check that there are people behind the name! Look for owners with a background in prestige car sales and management – they have better product and customer service knowledge.

  6. There should be no up front fees or charges. Good brokers disclose they receive a fee paid by the dealer. Think of it like a hotel booking site.

  7. Good brokers work collaboratively in the car and finance industry and are trusted and respected by those they do business with.

  8. They should have an in-depth knowledge of a broad range of car makes and models and if they don’t, they should. Look at what they write in their blog.

  9. Handle your trade-in and negotiate the best available price on your behalf. Ideally they should get three prices for your trade-in.

  10. After sales service should be part of the deal. Do they follow up and check everything went well and if there were any problems, are they there to help solve it.


In summary, using the right car broker is a good idea if you have limited time to go from dealer to dealer. You don’t enjoy negotiating with pushy sales people. You are unsure of what car is right for you or want independent car advice. Then using the right car broker is a good decision. We recommend you do your research to ensure you get the right car broker. They should work for you, to get you the best-priced car in the market and take care of all the detail throughout the car buying process.

If you are in the market for a car and would like to know more about arranging finance and using a car broker, contact Alecto Finance and we will introduce you to our preferred car broker Red Plum Automotive, take the time to view their website at

Want to learn more? Talk to our brokers today!


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